Cardoos-McKenna

MARKETING FOR THE SPECIALTY FOOD INDUSTRY

Coming Soon! Cardoos McKenna, specialty food broker for the East Coast, covering retail, food service and manufacturing channels, will be launching a new and exciting website. Stay tuned! In the meantime, you can contact Sheree Cardoos at scardoos@cardoosmckenna.com. 781.834.4510

We're Food People....

with culinary-work histories & business backgrounds in all phases & capacities of the specialty food industry - salespeople & marketers - importers & brokers - manufacturers & distributors - retailers & merchandizers - cooks & bakers - dining managers & foodservice operators - guild founders & entrepreneurs.

Our unique capability to draw upon our FoodLuxe team's proven sales processes, market strategy programs, customer network & logistics expertise, enables us to transform your delicious idea into a meticulously-crafted specialty food brand - in the right package - on the right shelf - in the right kitchen - on the right table in every major U.S. market... & all over the world. 


Sheree Cardoos

Cardoos and McKenna

  • President of Mt. Vikos, Inc. from 1989-2009. Imported specialty cheeses and other foods from Greece, Spain, Cyprus.  Established brand in the US market from $0 sales to $40MM dollars in sales. Built brand that is currently sold throughout the US in specialty & supermarket channels. Mt. Vikos became the predominate brand in the US for Mediterranean product lines
  • Introduced Innes Rosales in the United States
  • Responsible for packing design, product growth strategy, etc.
  • Brand Manager for 8 specialty brands at Blue Marble Brands, a subsidiary of UNFI, Inc. creating marketing strategy, new item development, packaging & label design
  • Travelled extensively throughout Europe sourcing & working with artisan food producers. Established manufacturers for business in the United States
  • Member of ACS for 10 years, founding member of the Massachusetts Cheese Guild

Bill McKenna

Co-Director - FoodLuxe

Founder/President - McKenna Marketing, Inc.

Co-Director - Cardoos Marketing

Co-Director - MidWest Specialty

  • Entered the foodservice distribution industry in 1982.  
  • Established McKenna Marketing, Inc. in 1995, to represent top-quality national specialty food brands in all major U.S. markets, from small independent shops to chains.
  • Industry-recognized cheese authority, instrumental in developing the American artisan cheese category in U.S. & international markets.
  • Past President - American Cheese Society; Board Member - 12 years, Member - 21 years
  • Advisory Board Member - Vermont Farmstead Cheese Co.
  • CCA Instructor
  • NASFT Panel Consultant
  • Noted source & spokesman for specialty food industry publications